Reddit IPO: A Quick Overview

Today marks a significant milestone for Reddit as it goes public with its initial public offering (IPO).

Reddit aims to raise $748 million in collaboration with the company and select shareholders.

Let’s delve into what this means for the platform and investors:

What Is an IPO?

An IPO is when a private company offers its shares to the public for the first time. It allows investors to buy a stake in the company and participate in its growth.

Key Points:

1. Valuation: In its most recent funding round, Reddit was valued at $10 billion. While this is substantial, it’s essential to consider how it compares to other tech giants.
2. User Base: Reddit boasts over 50 million daily active users and more than 50 billion monthly page views. Its diverse communities cover a wide range of topics, making it a hub for discussions.
3. Advertising Revenue: The platform’s growing engagement has translated into significant advertising revenue. In Q2 2021, Reddit generated over $100 million in revenue, a nearly 200% increase year-over-year.
4. Popularity: Reddit’s popularity extends beyond the U.S., with 18% of Americans using the platform. Its engaged user base played a pivotal role during the meme stock boom in January 2021.

What Investors Should Consider:

• Growth Prospects: Reddit’s engaged user base could propel it further, but sustained growth and profitability are crucial.
• Challenges: While Reddit is popular, profitability remains a challenge. Unlike dominant platforms, it hasn’t established a dominant position yet.
• Competitive Landscape: Can Reddit leverage its popularity to become a major player in the social media ecosystem?

You can start trading Reddit on eToro from tomorrow under the stock ticker symbol RDDT.